Steel Industry News & Insights

Q3 & Q4 2024 Steel Market Outlooks

Written by Leeco Steel | Jul 3, 2024, 5:00:00 AM

2024 began with mill price increases amid strong plate demand and stable service center inventories, but cooling manufacturing conditions and increased import volumes ultimately put downward pressure on plate prices. Prices have declined nearly 27% since January, but considering the duration of consistently elevated prices over the past few years, the decline has been surprisingly less severe thus far than in past market cycles.

Looking at the remainder of the year, several factors are likely to impact the steel plate market. I wanted to touch on a few of those here, as I feel they will be an important influence on near-term market trends.

Steel Plate Pricing & Demand Outlooks for Q3 & Q4 2024

In the initial months of 2024, many industry experts anticipated relatively stable steel plate pricing. Strong demand from infrastructure and renewable energy sectors in particular convinced several mills to announce price increases for Q1. However, due to plate imports hovering around 55,000 MT/month and weakened sales from large construction and agriculture equipment OEMs, steel plate prices saw a consistent decline month-over-month. While market prices have softened, they still remain more than 50% higher than pre-pandemic levels.

According to the World Steel Association's April 2024 Short Range Outlook Report, we can expect to see global steel demand grow 1.7% year-over-year in 2024 to reach 1,793 Mt. This marks a slight decrease from October 2023's Short Range Outlook Report, which predicted a 1.9% increase in 2024.

The report from World Steel indicates that following two years of negative growth and significant market instability since the onset of the COVID pandemic in 2020, there are now early indications of global steel demand growth stabilizing in 2024 and 2025. This trend is something that I will be closely monitoring in the coming months.

Market Trends We Are Watching for the Remainder of 2024

Interest rates and Fiscal Policy

In June 2024, the Federal Reserve opted to maintain the fed funds target range at 5.25%-5.50% for the seventh consecutive meeting, aligning with forecasts. The decision reflects policymakers' belief that a reduction would not be suitable until they were more confident in inflation gradually approaching 2%.

Inflation moderately slowed to 3.3% in May 2024, marking a three-month low following a first-quarter acceleration in price hikes. As a result, the Federal Reserve revised its projection from three anticipated rate cuts to just one for the year, in response to the inflation surge in early 2024. Financial experts believe we could see that cut announced at the September Fed meeting.

Given the significant influence that interest rates and fiscal policies exert on consumer and business demand, and consequently the overall economy, I will be closely monitoring these developments throughout the remainder of 2024.

Biden Announces New Tariffs

President Biden took a long-awaited stand against China's trade practices by ordering U.S. Trade Representative Katherine Tai to increase tariffs on $18 billion worth of imports, including steel, in order to safeguard American businesses and workers. These tariffs, falling under Section 301 of the Trade Act of 1974, are separate from existing Section 232 tariffs on steel and aluminum imports from various countries, including China.

In a bid to protect American interest, the White House has increased rates on specific steel and aluminum products from 7.5% to 25% in 2024, in addition to the prevailing Section 232 tariffs already in place.

The Upcoming U.S. Presidential Election

In an election year, metal prices often exhibit interesting patterns and trends as political uncertainty plays a significant role in shaping market dynamics. Historical data show that metal prices can be influenced indirectly by election results, with some sectors showing increased volatility particularly in periods following a shift in policy ideology.

We are seeing typical buyer hesitation heading into the November election. A Trump victory could signal stronger business confidence fueled by reduced regulations and possible easing of corporate tax rates. It is also likely that further protectionist measures could be implemented in a Trump administration, resulting in reshoring of US manufacturing, but also inflated prices. Additionally, there would be a risk of an unraveling of the IRA, Biden's landmark infrastructure policy that could have major implications for plate demand. I, just as the rest of the world, will be watching the election outcomes closely to gauge the impact on future plate demand and pricing trends.

Service Center Inventories

Despite stable demand levels and conservative inventory purchases by service centers, inventories remain persistently high and even increased slightly in recent months. The reasons for this trend are multifaceted, with factors such as widespread layoffs at major OEMs, anticipated summer shutdowns, delayed releases by buyers and production and supply chain inefficiencies all likely playing a role. I will continue to watch service center inventories closely, as reduced levels will be necessary for a reversal in plate price trends.

Expected Imports

The first five months of 2024 saw consistent monthly imports of approximately 55,000 MT of discrete plates. However, with prices on a downward trend, the outlook for the remaining months of the year is expected to show a significant decrease in imports. Many countries are facing anti-dumping (A/D), countervailing (CVD) or Section 232 tariffs, making it unlikely that prices will be favorable enough for importers to attract buyers without violating dumping restrictions. It is anticipated that import volumes in the third quarter of 2024 will be notably lower than those in the first half of the year, with even further declines projected for the end of the year. Lower volumes of imports will play a significant role in reducing service center inventories and could contribute to a possible reversal in steel plate pricing later this year.

Domestic producers will see some relief from these import pressures, but it will be critical for overall demand to remain steady at the very least, thereby allowing a path for inventories to decrease and prices to stabilize.

As previously mentioned, several factors are likely to impact the steel plate market. You can stay informed on these topics and more by signing up to receive our monthly newsletter, which discusses economic indicators and market insights that impact the steel industry. Thank you for trusting Leeco Steel as your steel supplier, and we look forward to navigating these trends together during the coming year.